Title: Procurement and contracting manager, benefits administration
Organization: State of Tennessee
Achievements: Seannalyn is in charge of both internal and external communications projects for the State of Tennessee. She heads up communications plans for employee assistance, life, dental and vision insurance, and employee health clinic communications, including enrollment materials and information. She is also in charge of writing and reviewing employee communications, handbooks, annual reports, brochures, websites and other materials for those programs, plans annual HR event with all benefits vendors, and serves as a liaison between the State of Tennessee’s communications and the various contractors’ communications teams.
Under Seannalyn’s guidance, the State of Tennessee benefits department implemented ALEX®, an interactive platform that delivers one-on-one benefits education and decision support to help employees choose the right plan, to the State of Tennessee’s employees for 2016 benefits open enrollment. Seannalyn and the rest of the communications team decided to embrace technology in order to progress with their goal to help all state employees get the best benefits they possibly can and to educate employees about high deductible plan options. And after six weeks of hard work implementing ALEX and building a multifaceted communication strategy to promote ALEX to State of Tennessee employees, Seannalyn saw almost 14,000 employees at the state level make a change in their benefits, and 7,800 folks at the local level made a change. The state's tech-savvy benefits communication strategy, coupled with a tried and true reliance on on-the-ground benefits communications from regional and local reps, made their 2016 enrollment period a big success.