Employee Benefit Adviser - June 2017

Adviser David Hatter (center) turned a desire to improve peoples’ financial security into a successful business that puts his employees first so that they can take care of clients.

HR professionals from Aon, BlackRock, Formstack and Fujifilm are deploying innovative strategies such as gamification and segmentation — and engaging employees in the process.

Doing so is one of the most important initiatives a brokerage can undertake, says Jack Kwicien.

By understand how today’s clients consume information, firms can develop and present messaging that will resonate with employers.

There are three key components to this type of thinking, says Nelson Griswold: innovation, investment and implementation.