Employee Benefit Adviser May 2016

Adviser Alex Assaley and his agency built a web platform to help clients educate employees and relieve their financial distress.

Specializing in a business sector allows advisers to intelligently discuss an employer’s most pressing problems.

Brokers who adopt a consultative sales approach will enjoy stellar growth and set themselves apart from their competitors.

Programs often try to appeal to a broad audience, and wind up appealing to no one, says Q4Intelligence’s Wendy Keneipp.