Just a couple of years ago, the mere mention of the Affordable Care Act could stir brokers’ fears and sometimes even panic about the future role of the benefit adviser in this new marketplace. A few years into the ACA’s implementation, however, brokers are beginning to see opportunities opened up by health care reform — and successful brokers are embracing them, experts say.
“There was a lot of uncertainty two or three or four years ago about the ACA and how changes would affect brokers. There were some that believed it would negatively impact them and opportunities would decrease,” says Dan Lebish, executive vice president, chief operating officer at Aflac, adding that in fact brokers “have found just the opposite.”
