State-based marketplaces were overall quite successful in retaining enrollees, however, a large number of consumers shopping within the marketplace during 2015 open enrollment decided to switch plans based on the price of services offered.
According to an analysis by Georgetown University, sponsored by the Robert Wood Johnson Foundation and the Urban Institute, two-thirds of 2014 enrollees were retained in six state-based marketplaces: California, Colorado, Kentucky, Maryland, Rhode Island and Washington.
