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After two enrollment seasons under the Affordable Care Act’s exchanges, the easily accessible and amenable are signed up for health care. With year three starting this fall, the task will be tougher to target the remaining uninsured, who are harder to reach.
It is going to be hand-to-hand combat, for lack of a better word, in reaching those remaining uninsured, said Michael Marchand, director, communications at the Washington [state] Health Benefit Exchange.
Kalish is a fomer managing editor of SourceMedia’s Employee Benefits Group.
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The most effective strategies for open enrollment are expected to balance automation with access to trusted experts who guide employees on complex decisions.
As artificial intelligence continues to move into the mainstream, opportunities abound for eliminating confusion, personalizing content and improving outcomes.
Gap coverage, supplemental benefits and options for various types of workers can help avoid cost shifting and still provide support.
Research shows a well-timed email is critical when seeking a quick turnaround, and that is especially true with urgent benefits documentation.
Michael Estep, (president of group insurance) discusses the importance of improving customer experiences, team communication, and making benefits a year-round priority.
