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Balancing health benefits and financial wellness on a budget

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Our economy today faces several significant challenges. For organizations sponsoring employee benefits, maintaining a budget while providing essential health benefits is more crucial than ever.

Persistent inflation has driven savings rates down to levels not seen since 2008, and the impact of higher-than-average healthcare cost increases are beginning to be felt. Additionally, legislative uncertainty, particularly during an election year, can create political shifts that can slow decision-making processes. Given these circumstances, brokers and advisers must adopt innovative strategies to help employers balance health benefits with financial wellness.

Using surveys to engage employees and discover which benefits matter most to them can be an effective strategy for organizations. By actively soliciting input, companies can gain valuable insights into their workforce's preferences. 

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One place to start is to ask employees about their interests in various aspects of their benefits package, including health insurance, dental coverage, life insurance, leave policies and PTO. This ensures that corporate spending correctly aligns with employee needs while maximizing the overall value of the benefits offered.

Tailoring benefit packages to meet the specific needs of employees fosters a sense of appreciation and support, leading to higher satisfaction and retention. This strategy also prevents unnecessary spending on underutilized benefits, ensuring that company resources are allocated effectively. 

For brokers and advisers, understanding what employees truly value allows for more targeted service offerings, which leads to a more efficient use of resources and contributes to a happier, more engaged workforce. By creating an environment where employees feel valued and understood, companies can position themselves as employers of choice in a competitive job market.

Utilizing tax-advantaged accounts like flexible spending accounts (FSAs) and health savings accounts (HSAs) can be key strategies for maximizing financial benefits in healthcare. FSAs are flexible and can be used with any health plan, allowing employees to allocate pretax dollars for various out-of-pocket medical expenses. HSAs require a qualified high-deductible health plan (HDHP) be put in place, but they offer tax-free growth and withdrawals for eligible expenses.

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Effective communication and education about these accounts are vital for employees to fully leverage their savings potential. These plans help manage healthcare costs while providing significant tax benefits for both employers and employees. By promoting FSAs and HSAs, employers can reduce taxable income and lower overall healthcare expenses.

Advisers play a crucial role in crafting plans that meet organizational and employee needs, ensuring clients understand the benefits, including budgeting for medical expenses and long-term savings potential. With the right support, organizations can foster a culture of health and financial wellness, empowering employees to make informed healthcare decisions.

Alternative funding arrangements, such as health reimbursement accounts (HRAs), level funding and self-funding, can offer cost-effective solutions for employers. HRAs, for example, allow employers to purchase lower-cost insurance plans with higher deductibles, reimbursing employees for out-of-pocket expenses to maintain benefit levels. Level funding and self-funding options enable employers to benefit from favorable claims experience while still maintaining downside protection through stop-loss insurance.

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These strategies can empower employers to manage costs more effectively by taking on a greater degree of risk. In doing so, they can often secure lower premiums without compromising comprehensive coverage for employees. Brokers and advisers are essential in guiding clients through these options and implementing the right mix of tax-qualified policies and funding mechanisms within their health plans.

In a high-interest-rate environment, insurance companies can often offer lower rates for life and disability coverage by investing premiums in short-term vehicles like U.S. Treasury bills, which yield higher returns. This allows them to charge less for risk coverage, benefiting clients.

Brokers and advisers should explore the market for better rates on life and disability insurance. By shopping around, their employer clients can significantly reduce costs while providing essential benefits to employees. This strategy takes advantage of current economic conditions, providing immediate financial relief to both employers and employees while offering the potential to enhance overall benefit offerings.

Balancing health benefits with financial wellness amid budget constraints requires innovative strategies and collaboration. Brokers and advisers play a crucial role in helping employers navigate these complexities. By surveying employee preferences, leveraging tax-qualified accounts and exploring alternative funding, employers can offer valuable benefits while maintaining financial stability.

For brokers and advisers, these strategies not only assist clients in facing economic challenges but also build long-term partnerships based on trust and expertise. The goal is clear: to foster a financially fit and literate workforce that feels supported and valued, benefiting both individuals and the organization.

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