Ramos is CMO of HealthJoy and is the author of “Content Marketing: Insider’s Secret to Online Sales & Lead Generation.”
More From Employee Benefit News
Benefits Think Internal marketing is HR’s most underrated skill
The gap between a great benefits program and one that actually works is almost always a communication problem.
Benefits Think Ready for open enrollment? Here’s how to prepare now
Engaging communication strategies will be key to getting employees interested in evaluating benefit options and making more informed decisions.
From liability to stability: Helping workers balance retirement savings and everyday expenses
Even high-income employees are uncertain about where to put their next dollar, highlighting the need for workplace guidance on financial wellness.
How AI can enhance managers’ leadership skills
Trained technology can offer day-to-day support for administrative tasks and important interactions with team members.
A performance review in 48 hours? How one company used AI to achieve it
Remote streamlined performance reviews by using continuous feedback and AI drafts, reshaping how managers evaluate talent systems.