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Employee ownership trusts: An emerging strategy for HR leaders

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Along today's competitive talent landscape, employee ownership has emerged as a powerful tool for attracting, engaging and retaining top performers. While employee stock ownership plans (ESOPs) have long been a staple of employee ownership strategies, employee benefits advisers should be aware of a new model that is rapidly gaining traction: the employee ownership trust (EOT).

This approach to shared ownership offers a flexible alternative to address modern workforces' evolving needs. For HR and benefits professionals, understanding EOTs unlocks new opportunities to drive employee satisfaction, foster collaborative cultures and safeguard business legacies.

Employee ownership is far from a fringe concept. More than 6,500 U.S. companies have already implemented these models. Industry giants like Publix Super Markets, Scheicher's and WinCo Foods are 100% employee-owned, while respected brands like Chobani, Danone and Tile have high-profile employee ownership components.

This momentum is fueled by a growing body of evidence highlighting the tangible benefits of employee ownership. Studies show that employee-owners enjoy 33% higher wages, 92% higher wealth accumulation, and greater access to benefits like childcare compared to non-owners. Employee ownership has also been linked to improved retention rates, higher job satisfaction and increased productivity.

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For businesses eyeing long-term growth and relevance, employee ownership offers a compelling strategy to weather economic storms and secure enduring legacies. Employee-owned firms have exhibited remarkable resilience, with businesses structured with employee ownership components more than 50% less likely to undergo bankruptcies or closures.

While ESOPs have traditionally dominated the employee ownership landscape, EOTs are swiftly emerging as a powerful alternative. EOTs involve transitioning a company's ownership into a trust structure designed to benefit all employees from the outset rather than the gradual accumulation of benefits typical of ESOPs.

This model addresses many of the complex compliance and financial hurdles that can make ESOPs challenging to implement. The process of establishing an ESOP often involves substantial upfront costs, potentially reaching upwards of $500,000 or more to cover the creation of plan documents, submission to regulatory agencies, and the engagement of a broad team of professional advisors, including legal counsel, financial consultants, accountants, and trustees. Moreover, ESOPs often require ongoing annual valuations, adding to the recurring administrative expenses. 

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In contrast, EOTs offer a more streamlined and cost-effective path to employee ownership while still providing attractive incentives for business owners. Consider a few of the biggest advantages that this approach offers:

Shared responsibility
By distributing ownership across the workforce, EOTs promote a profound sense of buy-in and collective purpose. Text-Em-All, the first software-as-a-service company to implement an EOT, has embraced this shift as a tool to empower employees and embed its culture for generations.

"This isn't just a milestone for us, but a leap forward for every member of our team and their families," says Text-Em-All's Founder and President Brad Herrmann. "We're thrilled that this company will remain independent, private and focused on long-term success – and that we'll share that success together."

Financial upside
The wealth-building impacts of employee ownership are unparalleled. Each dollar of employee ownership value correlates with a 94-cent increase in overall employee wealth. EOTs are specifically designed to share profits and enable sustainable wealth creation over time.

Longevity and stability
Clegg Auto, a Utah-based auto repair and body shop group, recorded a doubling in profits within a year of implementing an EOT transition. This performance boost exemplifies the ownership flywheel wherein engaged, invested employees drive consistent business growth.

While the benefits of employee ownership are clear, seamlessly integrating these models into corporate structures remains a significant challenge. EOTs' streamlined regulatory and administrative requirements compared to ESOPs position them as a compelling option, but proper implementation with the right expertise is critical.

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Partnering with experienced experts specializing in employee ownership transitions can ensure smooth successions that unlock maximum ROI for business owners and employees. Proper guidance is key to navigating the complexities and eschewing potential pitfalls.

As employees across demographics place increasing value on corporate purpose and equitable opportunity, employee ownership will only continue gaining momentum. HR and benefit leaders can position themselves at the forefront of this transformation by proactively familiarizing themselves with progressive models like EOTs.

In an era where top talent demands as much from their employers as employers demand from them, employee ownership represents a future-focused strategy for driving mutual success. For those committed to fostering enviable workplace cultures and sustainable competitive advantages, exploring employee ownership trusts is an opportunity worth seizing.

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