Ben Conner

While advisers have become meaningfully involved in the supply side of a sick-care system, the focus now needs to be on demand for better preventive medicine.

Using pooled resources, expertise and a wide range of perspectives, brokers and advisers can create a voice louder than Big Pharma.

Supporting employees with a benefits plan that includes wellness and weight-loss options can create more than cost savings.

Only after a thorough review of company culture, employer expectations and employee satisfaction can a strategic plan be designed.

Connecting with employers is critical to helping better understand what they need and expect from their benefits offering.

Now more than ever, the time has come to learn new strategies, lean into wise counsel and get outside of your comfort zone to produce meaningful solutions.

Mindful that too many choices can diminish value, advisers need to make healthcare and benefit programs easier for clients to understand.

Advisers need to brace for the possibility that if increased premium tax credits are extended, this single-payer environment could be a permanent change.

Clients need to view buying healthcare from the employee’s vantage point, gather their feedback and enhance education and training.

Any violation of plan eligibility rules allows the stop-loss insurance provider to deny reimbursement of the individual whose eligibility was mismanaged.