Clear, consistent communication is the key to helping employees truly understand and appreciate their benefits. The HR Handbook of Content Strategy was created to give HR leaders and benefits professionals a practical, modern approach to making their message heard and remembered. From generational insights to digital tools, this guide offers proven strategies to help you reach your workforce in more personalized and impactful ways.
"This is a wonderfully comprehensive overview that serves as an effective blueprint for communicating benefits to employees," says Scott Gibson, Founder of Amp HR. His words reflect the value this handbook brings to organizations seeking to improve how they engage employees, dependents, and candidates throughout the year—not just during open enrollment.
Inside, you'll find actionable tips for segmenting your audience, crafting compelling messages, leveraging platforms like benefits websites and email, and measuring communication effectiveness. Whether you're looking to boost engagement, streamline your messaging, or support employees and their families with the information they need, this handbook is your go-to resource.