Again, keep in mind that the C-level person's time and attention are short. Therefore, it's important to "think in terms of what they need to know versus what you want them to know, because those are two different things," Flaxington says. Their needs are different than yours, so "frame your comments and ideas in a way that shows you're thinking about it from the C-suite seat ... Be able to say, 'This is the most critical aspect of our organization. This is time, this is money and this is effectiveness.'"