When you create an
Over the past decade, the Atlanta-based feminine care company has grown from one employee to 69 and increased its product offerings, available online and in more than 33,000 stores nationwide, by 110%. Much of this success can be attributed to The Honey Pot's
"So much about wellness is the idea that it is one-size-fits-all," says Giovanna Alfieri, The Honey Pot's vice president of marketing and e-commerce. "There are varying levels of human experience, [and] because we play in this better-for-you space, we're really conscious of tailoring experiences that everyone needs."
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The Honey Pot supplements its standard benefits like 401(k) matching and good health insurance with a variety of wellness options such as unlimited sessions with a life coach and access to well-being platform Wellhub. Weekly virtual town hall-style meetings include business updates and employee shout-outs, as well as external coaches who are invited to speak, with guests ranging from CEOs and life coaches to wellness professionals who lead meditation sessions. The company also hosts departmental employee retreats throughout the year and an annual allowing its all-remote population to come together in person.
Learning, gaining new perspectives, being recognized for their work and forming bonds with coworkers are all part of the growth, connection and worth employees need to feel comfortable and do their best — something especially important to The Honey Pot due to the often sensitive topics addressed in the feminine care market, Alfieri says.
"We have to create a space of vulnerability — how do you get the people in your organization who are that first touch to open up, whether it's about vaginal health, things they experience, or even their mental health, and things that they need from the organization to deliver back to them?" she says. "The idea that you can make something approachable and accessible has been really formative in shaping the business."
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To make sure employees always feel empowered to put their well-being first, leadership sets a constant example, says Alfieri. From disconnecting while on vacation to admitting when it's been a rough day to modeled flexibility for working parents, employees are able to set boundaries and advocate for themselves because they see their leaders do the same, she says.
"The general principle of partnership is really important: People don't report to me, they work with me, and that inherently creates this idea of self-care being paramount," says Alfieri. "We don't want people who aren't their best self, whether that's in a day or a week or a month, to come to work in that way, so we celebrate those moments and really acknowledge them and work to being a supportive structure that's still getting the work done, but understanding that you are the biggest priority."
