It’s a familiar scenario in business. You think you’ve crafted the perfect message to share, company-wide, about an exciting new initiative. You hit “send,” and wait for the feedback to pour in with excitement. When it doesn’t, a haunting suspicion surfaces: No one is reading your company-wide email.
Sixty percent of companies don’t have a long-term internal communications strategy, and of those that do, 12% don’t measure the effectiveness of these communications, according to data from insurance company Arthur J. Gallagher. As a result, 38% of employees and managers feel bombarded by excessive, confusing memos, according to research from Gartner, but artificial intelligence could make the process smoother.
