Thousands of young professionals are turning their careers into views on TikTok. But what does that mean for the companies they’re working for?
CareerTok is a term coined by the growing community of TikTok users that have dedicated their accounts to all things business, from posting vlog-style videos walking viewers through their daily workplace routine to tips on how to have hard conversations with managers. And although that much visibility on social platforms may be daunting to companies now, it’s best to embrace it early-on if they want to reap the eventual benefits.
