What job seekers want: Good culture, remote work and better benefits

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Despite layoffs and economic uncertainty causing many employees to consider staying put, there are still plenty of job seekers looking for better opportunities. If you want to entice the best talent, you'll have to be ready for their requests. 

Whether it's prioritizing remote work, or insisting on supportive and inclusive workplace cultures and benefit options, employees aren't settling for just any offer that comes their way. In fact, 47% of job seekers list company culture as their top priority when looking for a role, according to Jobvite. Are your benefits, perks and policies stacking up? 

To find out which organizations are doing it right, research and data platform Great Place To Work measured just how much workers trust their managers, connect with their colleagues and feel safe and loyal to their company. Using their Trust Index to rank employee responses, Great Place To Work narrowed down nearly 630,000 eligible employers to 100 winners for Fortune's official 2024 list.

"The key to great workplaces is the quality of the relationships within them — and that starts with the culture leaders create," says Sarah Lewis-Kulin, vice president of global recognition at Great Place To Work. "There's no benefit you can put in place that will persuade employees to feel they work for a great workplace if their day-to-day experience lacks fairness, respect or the fundamental ability to trust their leaders."

See which employers made the cut, and what you can learn from them: 15 best companies to work for in 2024

Employees are putting work-life balance and mental well-being at the top of their priority list, and jobs that offer remote work are much more appealing to today's job seekers. This arrangement is better for the environment, too. According to a survey by PR and marketing firm Bospar, 95% of Americans who work from home feel they engage in more eco-friendly habits than when they're in the office, like eating more locally-produced food, using more natural or energy-efficient lights, or eliminating single-use plastics from their day-to-day routines. Instead of forcing workers back to an office to push for productivity, it's time to leave those outdated ideas behind. 

"Remote work is a great bogeyman [for employers]," says Curtis Sparrer, a principal at Bospar. "But when it comes to the productivity of home workers versus office workers, the only difference is office workers are contributing to the destruction of our species."

Read more about the benefits of remote work on recruiting and your commitment to ESG: Want to make a difference this Earth Day? Let employees WFH forever

The right benefits can be the deciding factor for employees looking for better opportunities, and working parents in particular can benefit greatly from generous parental leave policies that help them balance both their careers and family life. At Parento, CEO Dirk Doebler is committed to helping employers create or overhaul their paid leave programs — while an investment, it's one that pays off throughout an employee's career journey. 

"When we have those conversations with companies, people quickly become internal champions because they see the value and importance of what we're doing," Doebler says. "You're going to have an employee who's gone for three months, and there will not be much of a business impact while they're out. It will be hugely beneficial when they come back." 

Read more about the ROI of parental leave programs and why they're a must for organizations today: This CEO is on a mission to fix paid parental leave policies

While many employees have a discerning eye for a good opportunity, the recruiting landscape is still filled with scams that have the potential to derail a job search. To protect job seekers, privacy expert Trevor Cooke shared red flags to watch out for, like unrealistic job descriptions and suspicious company profiles. The end goal should be to find a good career fit — not to get caught in a fraudulent situation. 

"Exercising caution and verifying job postings are essential steps in finding legitimate employment opportunities in today's digital landscape," Cooke said in a release. "By staying informed and taking proactive measures, job seekers can navigate the job market safely and avoid falling victim to these insidious scams."

Read more about common job scams and how to avoid them as a job seeker: 4 ways to spot a fake job posting on LinkedIn

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