How to tailor benefit packages to stay competitive in today's market

Benefit packages are often at the top of the list of items for employers to use when enticing young professionals to apply, but the ever-changing workforce can make it difficult to keep up with evolving needs. What can leaders do to make sure the next wave of benefits is in the right direction?

Mental health is one such area. Of the more than 2,000 U.S. workers that responded to a survey conducted by the Harris Poll on behalf of the American Psychological Association (APA), close to 30% reported difficulty staying engaged or energized towards their jobs. The report was titled "2024 Work in America Survey: Psychological Safety in the Changing Workplace."

Interestingly, employee relationships with managers and the availability of mental health resources in the workplace played a key role in how many respondents reported having these issues.

Roughly 20% of those with higher levels of psychological safety reported a lack of motivation, against the 39% with lower levels of mental health security reporting the same lack of drive. When relationships with managers were factored in, the numbers shift to 28% for those satisfied with their managers and 46% among those who are not.

"Overall, if you want to know how employees are doing, just ask your coworkers," Steven Pratt, the senior medical director for the employer segment within Magellan Health, a managed healthcare company, said in an interview with Employee Benefit News' Jackie Stewart. "Something that's been very consistent is that a lot of people are feeling burned out and feeling stressed."

Read more: What's on the minds of American workers

Below is a compilation of insights into how companies can continue to improve their suite of benefit programs.

caregiving

How employers can take their caregiving benefits to the next level

Article by Lee Hafner

As an employer, are you equipped to support — and therefore retain — your caregiver talent?

Nearly three-quarters of working Americans are already caregivers, a number that will increase as the population of people aged 65 and older goes up over the next several years. The National Cancer Institute defines the term caregiver as anyone who helps take care of someone else: children, the elderly, and those with a disability or chronic illness. Responsibilities range from researching facilities to helping with daily needs such as meal prep and errands to navigating the healthcare system. The hours add up, some of which caregivers have no choice but to pull from their workday

More than ever, organizations have access to a variety of experts and technology that can help round out benefit offerings and other methods that make the caregiving experience less stressful. But because the caregiving demographic differs in every workplace, finding the most impactful options takes thought. 

Click here to read the full article.

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Bloomberg Creative Photos/Bloomberg

The case for becoming a recovery-friendly workplace

Article by Lee Hafner

In 2018, Mark Bonta was among a group of business leaders introduced to a new, government-funded approach to substance use disorders (SUDs) for employees: become a designated recovery-friendly workplace, offering resources to those who need help. Now, he is on a mission to help other employers do the same.

At the time, Bonta was a plant director in New Hampshire, where governor Chris Sununu launched his Recovery Friendly Workplace Initiative. During an orientation about the program, his perspective on how to deal with employees struggling SUDs in the workplace shifted

"Hearing about these practices and the perspective of it, and the fact that the governor was pushing this, really opened my eyes that I might have a different option than just firing someone if they report to work under the influence, or I discover that they have a substance use disorder," says Bonta, who has since retired from plant management and now serves as executive director of Recovery Jobs Foundation, an organization that helps teach employers how to support and educate talent who are in active recovery from an SUD. 

Click here to read the full article and here to read part one of the series.

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DragonImages - Fotolia

FinFit rounds out its financial offerings with Sunny Day Fund partnership

Article by Lee Hafner

Having money in savings does wonders for overall wellness, but the majority of employees are living paycheck to paycheck. FinFit and Sunny Day Fund have partnered to help change this dynamic.  

FinFit's financial wellness platform, which is currently available as a benefit to more than 7 million employees, gives access to products like credit lines and loans, financial education and coaching resources. 

Teaming up with emergency savings platform Sunny Day Fund allows them to provide a more holistic financial safety net to workers whose traditional options for banking are either insufficient or too expensive, says Michael Woodhead, chief commercial officer at FinFit. All FinFit members will be able to seamlessly direct money from their paychecks to both credit and loan payments as well as into a Sunny Day Fund savings account. These accounts earn 4.06% APY interest from Portage Bank — 10 times the national average.

Click here to read the full article.

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HARUYOSHI YAMAGUCHI/BLOOMBERG NEWS

The role employers play in gray divorce

Article by Jackie Stewart

One of the most financially devastating things that can happen to a person in their golden years is divorcing a spouse. 

What's frequently called "gray divorce" is happening more than ever before. In 1990, less than 9% of all divorces in the U.S. involved couples at least 50 years old. That figure jumped to 36% in 2019, according to a paper published in the the Journals of Gerontology in 2022.

Although employers are in no position to help salvage a person's marriage, they can help provide financial education so employees are prepared for anything that may come their way.  

Click here to read the full article.

family benefits

Employee benefits that go the extra mile

Article by Lee Hafner

Employers should embrace going the extra mile to provide workers with important benefits that are in addition to the traditional ones usually offered.

Giving this extra support can create a welcoming workplace culture and assist employees through a difficult situation. 

Aeroflow Health is doing this in an extreme time of need for hundreds of its employees. The medical equipment provider is based in Asheville, North Carolina, and many of its workers are now indefinitely displaced after Hurricane Helene ravaged the area in late September. 

Click here to read the full article.

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How to navigate rising health costs and enhance employee value

Opinion by Butch Zemar

It's more pressing than ever for benefit brokers to balance escalating healthcare costs with the need to provide quality benefits. The industry is at a critical juncture, with projections indicating that healthcare rates could double in the next seven years. For those crafting employer-provided benefit plans, adopting a strategic and informed approach can transform this challenge into an opportunity for growth and increased profitability. There are plenty of opportunities to innovate and optimize benefits offerings to effectively meet these challenges. 

Healthcare costs are rising at an unprecedented rate, driven by various factors that include medical inflation, regulatory changes and an aging population. These increases put immense pressure on employers that must manage these costs while maintaining competitive benefit offerings to attract and retain talent. This situation demands that benefit brokers develop a deep understanding of market dynamics and the specific needs of their clients to help them effectively navigate this complex landscape. 

Click here to read the full article.

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The importance of holistic hormonal health for women at every life stage

Opinion by Wesleigh Roeca

In today's competitive business landscape, organizations continuously strive to attract and retain top talent. Yet, many fail to address one crucial aspect of employee well-being: hormonal health support.

Our hormones affect nearly every aspect of our well-being — mood, hunger, energy and fertility. Prioritizing nutrition in this context is vital, and it is essential for employers to recognize and address how nutrition impacts hormonal health to create a more inclusive and supportive work environment. 

Workplace support benefits everyone, enhancing both performance and well-being. Hormonal health plays a key role in overall wellness, affecting mood, energy, and cognitive function. By fostering hormonal balance through nutrition, flexible policies, and wellness resources, employers can help all employees thrive and perform at their best.

Click here to read the full article.

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Daniel Acker/Bloomberg

Digital gift cards help level up rewards and recognition programs

Opinion by Alex Preece

Gift cards are the most attractive form of rewards across demographic groups, with 68% of consumers considering them an enticing incentive. Their appeal routinely edges out brand discounts, charity donations and premium tangible or intangible features. And unlike those other options, they're an instant carrot that can be used immediately to please employee populations without any redemption problems. In short, they just work.

To differentiate themselves in a highly competitive market, rewards and recognition providers that serve employers must offer more than just the traditional benefits, which are now table stakes. Having said that, benefit brokers and advisers should know that digital gift cards can be a strategic, game-changing addition to any such program.

The ability to broaden a rewards and recognition program so that it appeals to a larger audience is one of the most significant advantages of digital gift cards. They are a versatile option that can be tailored to a wide range of preferences, be it tech-savvy Gen Z workers or foodies who value fine-dining experiences. This results in a more appealing program for customers across a wide range of markets.

Click here to read the full article.

Therapy Mental Health
Photo by Alex Green from Pexels

How employers can rethink workplace benefits to better support Americans' well-being

Article by Matt Darula

American workers' well-being remains alarmingly low. 

According to Guardian's most recent Mind, Body, and Wallet® report, only one-third of workers said they are doing well. In looking at key inputs that influence overall well-being, just 36% reported very good or excellent mental health, 37% indicated very good or excellent physical health, and only 32% said they had very good or excellent financial health. While each of these factors is important, the study found that financial wellness accounted for an outsized portion — about 40% — of overall well-being, whereas physical and mental wellness contributed 33% and 27%, respectively. 

For employers, the data suggests that as employees continue to struggle with their well-being, supporting their financial wellness is paramount — with comprehensive workplace benefits being a critical strategy to do so. In fact, according to Guardian's study, half of Americans said they would face financial hardship if they didn't have access to their workplace benefits. 

Click here to read the full article.

Student Loans
Pixabay by Pexels

SECURE 2.0 student loan matching will serve as talent magnet

Article by Art Marrapese

"You can be young without money but you can't be old without it . . . because to be old without it is just too awful…"  — Tennessee Williams in "Cat on a Hot Tin Roof"

Walgreens recently announced the launch of a student loan 401(k) match program that will allow its employees to qualify for company 401(k) match contributions on student loan payments — a bold move that will likely pique the interest of HR and benefit professionals in the months ahead.  

"With this new benefit, our team members are no longer faced with the difficult choice between managing their student loan debt and investing in a secure financial future – now they can confidently do both," noted Elizabeth Burger, EVP and chief human resources officer of Walgreens Boots Alliance. 

Click here to read the full article.

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