Family planning benefits go global with new Maven partnership

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As employers’ remote workforces grow to be more global and diverse, companies will need to ensure employees feel valued and have equal access to in-demand benefits.

With an eye to diversity and inclusion, employers are turning their attention to family-building benefits. Maven, the largest virtual clinic focused on women’s and family health, is partnering with Canada-based fertility services company, The Fertility Partners, to expand global access to Maven’s platform, offering one-on-one guidance, education and reimbursement assistance to members in 175 countries.

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“Historically, so many individuals have been left out of receiving this kind of care,” says Christian Hicks, senior vice president of strategy and operations at Maven. “There's growing recognition that outside of the U.S. — where you may have some level of coverage through public health systems — there are still significant challenges in accessing family-building care.”

Family-building benefits encompass access to IVF or IUI treatments, adoption, surrogacy and preconception healthcare. These options can help employees grow diverse families and support parents with varying needs, Hicks explains.

“We have always been an international company focused on enhancing our capability to extend our benefits to families everywhere,” says Hicks. “Quality family building benefits are a key to diversity, equity and inclusion.”

As the definition of family has expanded, so has the recognition of what hurdles many parents face on their journey. According to the World Health Organization, infertility affects 15% of the world’s population. Another group facing barriers to family planning support are same-sex couples, who make up nearly one million households in the U.S. alone. For many employees, finding the right fertility clinic can prove difficult if they are not made readily available in the public healthcare system or even included in a health insurance plan. Finally, individuals looking at adoption can face costs well into the tens of thousands while waiting years for the process to finalize.

All of these scenarios prove that there’s no one-size-fits-all solution in the world of family-building benefits, Hicks says. In order to support a range of family needs across the globe, Maven works closely with local benefits leaders in a given company, ensuring that Maven can provide culturally informed care advocates who guide members through whichever parenthood path is best for them and help them navigate their healthcare system.

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“Our care advocates really serve as the quarterback of our program,” Hicks says. “They are the first ones to engage with our members. They help guide members to that in-person care and also refer them to resources that may exist in our broader network.”

For instance, fertility procedures are not fully covered by Japan’s public health insurance, according to Japan Healthcare Info. IVF treatment can cost anywhere between $2,600 and $4,374, and only heterosexual, married couples have access to it. A care advocate would help a member maneuver through a mix of limitations and resources.

On the heels of this new partnership, Maven’s clinic referral network now includes countries in Europe, Asia, North and South America, providing members with a customized referral list based on healthcare needs, location and clinic performance ratings. This year alone, Maven has seen four times as many international employees enroll in their benefits platform than in 2020, Hicks says.

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“The more time that we can save individuals from stressing out about where and how to get care, the more time those individuals can be productive and present in their work and home lives,” he says. “This means we support the physical and emotional challenges on everyone’s path to building a family.”

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