There's a new workplace trend that may completely change the way organizations view their in-office workforce — and whether they're actually doing their job.
Thirty-three percent of employees say they're
"This is a direct response to the RTO mandates," says Amanda Augustine, resident career expert at job insights platform Career.io. "Leaders think that because they can't see what employees are doing when working remote, they can't trust them. However, most employees think it's ridiculous that face time somehow means productive time, so they've decided that if they're going to be forced to show up, they're going to pretend."
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Simply put, task masking, which has hundreds of videos dedicated to it on platforms like TikTok and Instagram Reels that have garnered thousands of views, encourages employees to put in extra effort at the office to
"They're taking that concept of face time employers want to the next level," she says. "They're making sure they're heard, seen and perceived as working very hard, but all the while maintaining the same productivity level."
While these efforts don't necessarily
The primary concern, Augustine says, is what happens should an employee get caught. Employers may view 'task masking' as employees not having enough to do and could respond in a way that adds to the unease, such as
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"In an ideal world, the response would be that organizations understand the underlying motives behind this behavior," Augustine says. "Instead, I see this as a reflection of a competitive job market and companies feeling like they hold the control over employees."
That outlook may be representative of the landscape now, but
"Task masking is passive aggressive — it doesn't actually ever put the power back to you," Augustine says. "Be upfront and professional with managers and HR by voicing your concerns and making concrete suggestions. Don't assume you're going to overturn the mandate, but look for compromises where you can."