As the labor force continues to work remotely, the tech meant to help workers maximize their productivity is doing quite the opposite.
Balancing multiple tech tools and resources can be confusing as well as time consuming for employees, prompting employers to reconsider their current operating system. Thirty-five percent of marketing leaders are overhauling
In an effort to smooth over
“With COVID and working from home, users are completely reliant on technology in order to get their work done,” he says. “So any inefficiencies rise to the top and are problematic.”
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Additionally, many of these tools are no longer useful. Organizations utilize only 58% of the capabilities offered by these programs — a level that has remained flat since 2019, according to the survey.
Employers should consolidate multiple tools
“It's very easy as an individual to sit at my desk and be busy,” Simpson says. “But it's more difficult to be productive because I have lots of systems to use and update.”
“It's more about those systems working together,” Simpson says. “Automating an entire process let’s you focus on the process, not an individual system.”