Weight loss, financial wellness kick off 2025 benefit trends

Revenge quitting is predicted to be a growing threat to employers in 2025, driven mainly by return-to-office mandates, stagnant wages and other factors. Leaders are working to head employees off at the pass through financial wellness benefits and other tailored programs.

Pepsi is one such company, which began its partnership with financial education platform nudge this year to provide staffers access to programs that include educational resources and support for retirement forecasting.

Other notable trends include how employers are working to meet the needs of team members impacted by the California wildfires, the ins and outs of health savings accounts, a popularity surge in weight loss benefits and more.

Dive into the top headlines across the benefits arena below.

Bloomberg News

Pepsi supports 280k employees with new financial wellness initiative

Article by Alyssa Place

Pepsi is making sure employees will be able to navigate rough financial waters this year. 

The food and beverage giant is partnering with financial education platform nudge on a "Healthy Money" program, which will support employees across the globe with a personalized financial wellness plan. From basic financial literacy, to support with retirement planning, the benefit is available to Pepsi's 280,000 employees across 59 countries. 

"As we continue to witness a growing need for improved financial literacy driven by external factors such as inflation and economic uncertainty, businesses must recognize the significant impact that poor financial well-being can have on their employees," Tim Perkins, co-founder and CEO at nudge, said in a release. "Personalized, localized solutions can drive meaningful change and improve employee well-being."

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California wildfires
Bloomberg

How to help employees impacted by the LA fires

Article by Alyssa Place and Lee Hafner

The LA fires have ravaged the Southern California community, displacing nearly 180,000 people and destroying 10,000 structures across the city. Five fires are still actively burning in the area. 

The fires are the most devastating in LA's history, and as of the time of publishing, the largest fire sweeping through the Palisades was just 6% contained. While the situation continues to remain fluid, there are ways for employers to offer immediate assistance to workers who may be impacted. 

"Those impacted by the LA wildfires will look to their communities for solace," says Marie Unger, CEO of Emergenetics, an organizational development company. "Employers can play their part by proactively reacting and responding." 

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Health Savings Account Stethoscope long term healthcare medical costs HSA HSAs planning
Andrey Popov/Adobe Stock

How HSAs pay off in retirement — with caveats

Article by Tobias Salinger

Health savings accounts could play a crucial and tax-advantaged role for clients' medical costs in retirement, but holding them until age 65 and beyond poses some complexities as well.

The trifecta of pretax contributions, untaxed accumulation and duty-free withdrawals for qualified medical expenses in the accounts open to those with high-deductible health insurance may pay off extra in retirement — as long as financial advisors and their clients keep Medicare rules in mind and avoid a possible tax hit to non-spouse heirs in their estate plans, experts said. 

That's because HSA withdrawals do not affect the calculation of taxes on Social Security benefits and aren't subject to required minimum distributions like traditional individual retirement accounts.

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Sad dismissed worker taking his office supplies with him
Viacheslav Yakobchuk - stock.adobe.com

Leaders beware: Revenge quitting on the rise in 2025

Article by Alyssa Place

With return-to-office mandates, stagnant wages and a labor market that seems to have turned back to employers' favor, employees are planning to speak up this year and step away from toxic and dead-end jobs

"Revenge quitting" is an emerging trend where employees voice their dissatisfaction with their job situation before heading abruptly out the door. A new survey from Software Finder found that 93% of employees are frustrated with their current role. Their top issues include a lack of salary increases, feeling undervalued, and a lack of growth opportunities within their current organization. 

While just 4% of employees intend to quit without notice this year, it's still something HR should be addressing, says Shane Elahi, chief operating officer at Software Finder. When an employee quits, it can be destabilizing to the entire team, he says. 

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weight loss scale bloomberg

A guide to GLP-1 adoption: How employers can add this benefit in 2025

Article by Deanna Cuadra

While weight loss is a common new year's resolution for workers in the U.S., 2025 may mark the year that building weight loss benefits becomes a resolution for employers. 

According to KFF, just 18% of companies with 200 or more employees cover GLP-1 drugs, a class of medications that reduce blood sugar levels and regulate appetite. Given that these drugs cost $700 to $1,400 a month without insurance, they can pose a financial hardship for employers and employees alike. 

However, more companies may consider adding coverage despite the costs in hopes of helping employees prevent and manage chronic conditions like obesity and diabetes. 

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caregiving

The caregiving benefits employees need at every stage

Article by Lee Hafner

Caregiving takes a toll on people's time, finances and health. The more support and resources available to them, the better they can provide what their loved ones need and take care of themselves as well.  

Approximately three-quarters of employees fall into the caregiver category, and understanding their needs is crucial to the retention and productivity of this population. While some great targeted benefits exist, universal offerings can also play a role in their ability to manage personal responsibilities and still perform at work. 

"Although working caregivers face many challenges, employers can ease this pressure by providing access to resources and assistance that can help them navigate the complexities of the system, saving them time, stress and money so they find balance while caring for their loved one," Dr. Keri Robertson, the medical director at healthcare company Health Advocate, and Molly Minnick, a personal health advocate, wrote in an op-ed for EBN. 

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Elder Care
interstid - stock.adobe.com

Working Daughter helps support employees dealing with eldercare

Article by Lee Hafner

The number of employee caregivers — those taking care of children, aging family members, or both, is growing. These workers need support in various forms, many of which employers are in a unique position to provide.

While the need to offer holistic parental benefits has become table stakes for businesses, an area that gets less attention is offerings that make eldercare more manageable. After caring for her own parents, Liz O'Donnell founded Working Daughter to give women a peer community and guidance to manage their career and well-being while caring for older loved ones. It also works with employers to support, engage and retain their working caregiver population, in part by setting up a supportive network within the workplace. 

The Bureau of Labor and Statistics reports there are 37.1 million people providing unpaid eldercare in the U.S., 41% of whom are between the ages of 45-64. The majority of these caregivers (59%) are women, but men are increasingly taking on family caregiving responsibilities as well. 

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stress

Are you prepared for the 'Great Detachment'? The new trend harming your business

Article by Keith Button

Employees' dissatisfaction with work and their desire to leave their jobs are at their highest levels in a decade, according to a recent Gallup survey of 22,000 U.S. employees.

Company leaders will have a difficult time retaining and attracting employees through this Great Detachment — as Gallup calls it — if they don't do a better job of setting clear expectations and inspiring employees with a mission they can get behind, says Ben Wigert, Gallup's director of research and strategy for workplace management in Omaha, Nebraska.

"It's important that communication rallies people around why we're doing the work we do, how we do it to best serve our customers and how we ourselves can better develop into our job, into a career that's meaningful to us," Wigert says.

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11. Engagement Manager

Want to boost benefits engagement? Start smaller

Article by Lee Hafner

Employee benefits are one of the main reasons people join and stay with a company — so why don't more workers engage with these offerings

Lack of awareness and understanding of what's available are major hurdles to benefits utilization, particularly for the youngest cohort in the workplace: According to financial software platform Payroll Integrations, 73% of employees said they want more education on their company benefits, with Gen Z feeling especially in the dark. 

Information overload is also an issue, especially as employers expand from core benefits such as healthcare, dental and retirement, to include more voluntary benefits in areas like financial, physical and mental wellness, supplemental insurance, and more. 

To avoid overwhelm, provide essential information and then direct employees to more in-depth resources they can "access at their own pace," says Jesse Albro, VP of national accounts at Flimp. 

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3. Review Plans.jpg
Chris Ryan/Getty Images

3 ways to update your benefits plan this year

Article by Lee Hafner

Employees care about benefits that save them money and fit their personal needs more than ever. How can employers provide more meaningful offerings without breaking the bank?

MetLife research found that eight out of 10 employees want more employer support in their personal lives. They also want a break from increasing medical bills: Almost 60% of workers said they had healthcare expenses that were not covered by their insurance plan, and 74% wish their out-of-pocket expenses were lower, according to New York Life Group Benefit Solutions. While employers want to help, PwC's Health Research Institute predicts healthcare costs will rise between 7-8% this year, making any addition of benefits tricky.  

Employers should focus on three key areas to make sure employees get the support they need with the benefits they have: Closing healthcare gaps throughout the employee's entire life cycle, staying consistent with communication, and continuously assessing benefits to see what's working. 

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