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Nearly half of employees say they consider a company's health and wellness program when job searching, according to a survey from Alight. Providing a benefit that caters to broad health needs, from
"We want to be a single place to go, whether it be a billing question, a network question, all the way into grief, sleep, anxiety, stress, or parenting," says Werry. "It's an easy way to feel success [when it comes to] health."
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Well provides members with consistent, customized human and AI support in multiple areas of wellness, along with easily-digestible amounts of information — two important components that are not typically part of the traditional healthcare system, Werry notes. The platform integrates all of a person's health information, including other available benefits, insurance and care providers, all of which help both the AI and human components to create the most effective wellness roadmap for each individual.
"Individuals don't know the benefits they have; they're not thinking about them," Werry says. "We know whole health is critical. We know it's complicated. [You can] go to Well for everything, A to Z. We are connected to the carriers, the health insurance on the back end, the other point solutions that may be offered — it's our job to, one, have that data connectivity and that knowledge, but also smoothly nudge people to the benefits that they have available in a timely and relevant fashion."
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Well offers multiple touch points for members, including the ability to text or call a concierge-style healthcare expert called a Well Guide, or utilize their AI and digital tools, which give employees access to educational materials, gamification of wellness achievements with digital incentives, and reminders about health and well-being subjects that may be relevant to them. Well's members average 300 interactions per year, with 25% interacting with the platform each day. Eighty percent report improvement in at least one health area.
"That level of engagement is doing two unique things in a healthcare context: It's giving us trusted permission, trusted dialogue — they think about us and they come to us often," Werry says. "[And] it's giving us all kinds of user-generated data, which is really the secret sauce to actually personalize what we should be talking about."
By establishing strong relationships with members and integrating advanced technology, the platform's Well Guides are able to broach deeper health conversations.
"We do not take the traditional healthcare tactic of what is the highest cost or most serious clinical thing going on," says Werry. "We know that, but that's not how you develop a relationship, because people are often scared of those things. We really use sophisticated analytics to predict what is going to be the part of that individual's life that they do want to talk about, and then we can move down that path to the more serious, more clinical topics."
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Strong employee engagement with health and wellness benefits are good for employers as well. Well's data shows employer partners see a 10% increase in retention, 3% direct medical savings and 5% overall improvement for key health condition indicators.
"[The] vast majority of employers care about the health of their employees, they see value in a healthier workforce, and we're seeing measurable improvement in health," says Werry. "And then, importantly, there is a cost reduction element to this, and it's pretty intuitive if you're engaging people by meeting them where they are and doing that frequently. You can move upstream in the conversation and tackle things before they get worse and more costly."
