Financial protections for businesses during the COVID-19 pandemic caused a standstill in employment across all industries. While unintended, the effects of these public policies strained employers’ ability to hire and retain the best talent. As those financial protections come to an end, employers must be ready to provide differentiation in the marketplace to
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1. Offer opportunities for continued learning
Employees today will have many different roles and employers over their entire career. Continual
Be sure to highlight and promote reimbursement for continued skill set development. A college degree is not the only distinction regarding your company’s support of skill set development in this new hiring market. Besides tuition reimbursement for higher education, skill offerings can include industry-recognized certifications. This may include certifications for project management from the Project Management Institute, Human Resources Professional through Society for Human Resources Managers, Certified Public Accountant and information technology’s Certified Information Systems Security Professional.
2. Promote and enforce a concrete remote work policy
The pandemic served as an awakening to many business leaders, demonstrating that their businesses can operate ― and operate successfully ― with a remote workforce. Employee surveys have shown that
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To that end, finalize and promote your balanced remote/on-site work policy if acceptable to your business operations. Actively promote that work-at-home is welcomed, saving your employees money on ancillary expenses like professional attire, vehicle maintenance, parking, transit fares and lunches. Also, highlight the value of avoided travel time so they won’t be stuck in a car, bus, train or subway. People often do not put a price on their time so be sure to promote this as a value-add to your benefits.
3. Limit employees’ out-of-pocket medical expenses
The shouldering of these out-of-pocket costs has been so heavy, many employees feel they are functionally uninsured and often skip or delay medical care for themselves or their family members. The value of their health insurance becomes lackluster, limited to only catastrophic events. Be sure to provide a health benefit that provides financial protection for out-of-pocket costs, so your employees seek medical care when needed and alleviate the worry of medical bankruptcy. Complementary programs are available to assist.
In challenging times, thinking differently about employee benefits allows employers to create value to attract and retain talent. Hiring is rampant, with position vacancies at unprecedented levels. Make financial security the focus of your employee benefits to make your company sparkle in a hot market.