As a human resources professional you know the important role that professional networking can play when prospective job candidates are eeking employment at your company. But how are your networking skills? Have you cultivated a strong network of connections that could help you in your job search?
The resume, cover letter, and interview are often the focus for job seekers, and rightly so. However, it is critical not to overlook the importance of networking. Professional networking can play a critical role in your job search, regardless of what stage you are at in your career.
In fact, a
The survey also revealed that nearly all (89 percent) hiring managers believe referrals are important when filling an open position. When someone in their network refers a candidate to them, not only will they pay closer attention to that candidate's resume (49 percent), but it increases the likelihood they'll interview the candidate (52 percent).
These numbers are significant. Unfortunately, research also reveals gaps in how professionals feel about networking compared with their networking behavior.
For instance,
The research also found that only 28 percent of respondents focused on building new relationships, and 31 percent said they were focused on strengthening existing relationships.
The reasons for the disconnect seem to vary. McKinsey & Co. noted that during the pandemic many employees turned inward and focused mostly on maintaining connections with close associates versus branching out to build connections with those outside of their inner circle.
Furthermore, not everyone is good at networking. Some people may find networking to be uncomfortable, time consuming, or they may be uncertain what effective networking entails.
To help ensure you remain competitive in your job search, below are some
Build relationships
Networking obviously hinges on building relationships and this may sound like an obvious strategy. The key here, however, is to get to know your contacts as people first and sources of help, second. Ask them open-ended questions to get to know them better and take a vested interested in their causes and needs. This will help foster stronger relationships.
Stay in contact
This doesn't mean broadening your list of contacts on LinkedIn. This is about developing long-term, meaningful connections. Over time, these relationships could prove beneficial in your search for a new job or even a new business venture.
This also ties into the need to hone your communications skills. Being able to effectively communicate what you are seeking in terms of a new job and career growth is critical in landing your dream job.
Prioritize your connections
Similar to sales and sales leads, it is important to prioritize your connections. Think of your goals and the ideal career move to help determine which connections to prioritize.
Do you have some connections who are always seeking assistance but fail to offer you their value. If so, this may be a good time to deprioritize those types of connections.
Instead, focus your efforts on those connections who are likely to help you achieve the greatest results.
Fine-tune your pitch
You've likely heard this referred to as the elevator pitch, and it continues to hold much importance in business networking today.
In addition to pitching your professional achievements and milestones, hone your pitch so that your personality and passion also shine through. Your pitch is important so make sure you are effectively summarizing your value.
Believe in your value
Don't just pitch your value, believe in your value. While this is important for any professional to remember, it may be especially true of younger professionals who have less experience compared with seasoned professionals.
According to
Take steps now to help ensure you land the new
