Articulating Your Purpose Can Power Your Way Forward

Purpose can make all the difference in a time of crisis. VSP Vision Care spent much of 2020 articulating and leaning into its purpose of empowering human potential through sight. This purpose fueled the company’s decisions to extend access to emergency medical eye care for most members, upgrade benefits based on members’ lifestyle needs, and expand a pilot designed to help eye doctors identify members with diabetes during eye exams. Vision Care President Kate Renwick-Espinosa describes how purpose can transform your organization and enable it to bring value to everyone it touches.