10 creative ways to help working parents

Can working moms have it all? Say goodbye to the broad-shouldered power suits of the ’80s and ’90s. Juggling a career and raising children is no longer a women’s-only issue.

While mothers are now the primary or sole source of income for 40% of American households with children, 75% of employees of all genders report their biggest concern as a working parent is not having enough time for their children. From single dads to same-sex couples, breadwinning moms to full-time working grandparents, the parenting workforce is changing.

No matter a family’s parenting makeup, employers can take an active role to help alleviate daily stressors affecting all working parents in the new, high-demand workplace. Here are 10 ways to do so.

1. Get real about childcare.

One of the biggest challenges working parents face is finding good quality, reliable, affordable care. Employers can help by offering programs and services such as back-up childcare, onsite childcare, or dependent care flexible spending accounts. An employee assistance program with comprehensive dependent care resource and referrals, adoption assistance and personal finance services can relieve a lot of the hassle and pressures of finding childcare services for working parents.

2. Offer flexibility.

Many working parents report that the resource they value most is the ability to have some control over where and when they work. A policy allowing for fixed alternative hours, or the opportunity to work at home as needed, can be a big help. Providing the further ability to have some flexibility on a day-to-day basis — whether to get to a parent conference or accommodate a missed school bus — is even better.

3. Make it convenient.

The ability for working parents to get some of life’s necessities taken care of right at the workplace is a huge plus. On-site amenities that employers offer range from big-ticket items like childcare and fitness centers to postal and banking services, take-home dinners to dry cleaning pick-up and delivery, and car washes to oil changes.

4. Help tackle the “hate-to-do” list.

Often without the support of the village, working parents are saddled with overwhelming responsibilities at home, and a laundry list of ‘hate’ to-dos. From grocery shopping to laundry services, employers can offer convenient concierge and errand running perks to save employees time, money, and stress in all areas of life, house, and family management. These services help free up golden personal time, so working parents can focus on more fulfilling family experiences rather than constantly catching up on personal tasks and errands.

6. Prioritize mental wellness.

Mental wellness should also be a top priority, and employers can partner with an engaged EAP to build strong stress management solutions and reduce the stigma around mental health at work. Mental health support should be confidential and available at all stages of parenting, from pre-natal to post-partum, empty-nesting and beyond. Mental wellness benefits should be promoted year-round and available to all family members.

7. Remember the older kids.

Parenting doesn’t end when children graduate from grade school. Many employers offer programs such as homework hotlines to help kids through their teen years; EAPs can also provide a wide range of resources and referrals on parenting and education. Services and activities like college coaching, financial counselling, and “lunch and learns” with scholarship or admissions experts can be invaluable to parents facing the next adventure.

8. Simplify travel.

Business travel can be hard when you’re a parent, especially of young children. Careful planning can help ensure working parents don’t have to spend precious weekend time travelling, or head to meetings that might have been just as effective by phone. Increasing numbers of employers are also offering breast milk storage and shipping services; some even pay for childcare while employees are out of town.

10. Stay inclusive.

Remember that caregivingresponsibilities can encompass a wide range of family situations. Make sure programs and policies — as well as communications about them — support fathers, single parents, adoptive and foster parents, same-sex couples and grandparent-caregivers.

Being a parent is a rewarding and enriching experience — but it can also be exhausting and thankless, especially for those juggling work and family. Fortunately, it doesn’t take much to make the workplace a more supportive, less stressful place for working parents, who will likely return the favor with greater productivity, engagement and loyalty.

10 creative ways to help working parents