Do your employees recognize the value of their Health Savings Accounts? Do they know how to take advantage of everything HSAs have to offer? Research indicates gaps in HSA understanding and utilization among the five key demographics in today's workforce. While all employees face the pressures of an ever-changing healthcare and retirement landscape, each generation brings its own set of behaviors and expectations.
Our expert speakers discuss how targeted messaging can help your employees appreciate the value of an HSA, regardless of their age, income, financial acumen, or where they are on their retirement journey.
You'll leave this session with:
- Insight into the mindset of each key demographic.
- Proven methods for educating different audiences about how HSAs can help provide financial and health security at every career stage.
- Effective tactics for ensuring HSA message delivery and retention across demographics.
- Knowledge of what each generation gains by taking advantage of an HSA's unique features and benefits; and what they risk when they don't.
